Our Client
Babe Winkelman


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Services Provided

Web Design, Web Development


As the host of “Good Fishing” and “Outdoor Secrets,” Babe has succeeded in fulfilling his dream of being self-employed in the outdoors industry through a combination of hard work, good business instincts, and a gift for communicating his love of hunting and fishing.

Babe takes great pride in teaching America to hunt and fish, and has done so since the 1980s. In addition to entertaining and educating his loyal fans every week on numerous cable/satellite and broadcast stations (including Versus, CBS Sports, American Hero’s Channel, Destination America, Fox Sports North, Wild Tv, Spectrum Sports, Comcast Sports Network and FSN), Babe has appeared on national talk shows and within the pages of People magazine, The Saturday Evening Post and other leading publications. He continues to write nationally-syndicated fishing, hunting and conservation columns read by millions.

Winkelman Homepage

The challenge

Redesign, Market, and Launch

The primary objective for this project was to provide Babe with a complete redesign of his current website.

Babe's major concerns:

  • Preserve existing content
  • Improve the shopping experience
  • Showcase Babe's world-renowned reputation and love of the outdoors

The solution

A modern, easy-to-use site

Content Management System (CMS) Framework: WordPress

Hosting: Flywheel

CDN: Cloudflare

WordPress Theme: Flatsome Theme

Languages: PHP, mySQL, JavaScript


Winkelman Color Palette


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Black Pine Web Design brought a combination of solid web development skills, visual taste, and virtual marketing savvy to our project. The team was completely comfortable working from concepts, as opposed to detailed technical specifications, which was especially important in my case. 
I had an excellent experience. Black Pine Web Design was very prompt, responsive, and delivered a top quality website. I would definitely hire them again and recommend to others.
We've worked with Black Pine Web Design on two separate occasions. They are willing to answer all your questions and, throughout the process, felt as though they were sincerely interested in the business model and purpose as opposed to only focusing on the web platform regardless of its use.
Working with Black Pine Web Design was fantastic! They exceeded every expectation and we love our new website!!!
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