Our Client
Door Peninsula Winery


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Services Provided

Web Design, Web Development


For 45 years, Door Peninsula Winery has been a mainstay of the Door County economy, producing the finest and largest selection of wines in Wisconsin.

The winery was founded in 1974 by Mark Fehls and Tom Alberts in a former two-room schoolhouse. Built in 1868, the school served Carlsville residents for nearly a century, closing its doors in 1963. The building was chosen by the winemakers because of its thick basement walls (which made it perfect for storing wine), as well as the visual appeal of its Victorian-era architecture and bell-tower.

Fittingly, the winery’s products have consistently been recognized for their high level of quality. Collectively Door Peninsula Winery has earned over 200 awards and recognitions. With over 60 different wines and ciders to be tasted, be sure to stop by the winery on your next visit to Door County.


The challenge

Redesign, Market, and Launch

The primary objective for this project was to provide Door Peninsula Winery with a complete redesign of their current website.

Door Peninsula Winery's major concerns:

  • Outdated technology
  • General slowness throughout the site
  • Serve store from subdomain (store.dcwine.com)
  • Showcase award winning products

The solution

A modern, easy-to-use site

Content Management System (CMS) Framework: WordPress

eCommerce Solution: Woocommerce

Hosting: Amazon Web Services (AWS)

CDN: Cloudflare

WordPress Theme: Elementor Theme

Languages: PHP, mySQL, JavaScript






Black Pine Web Design brought a combination of solid web development skills, visual taste, and virtual marketing savvy to our project. The team was completely comfortable working from concepts, as opposed to detailed technical specifications, which was especially important in my case. 
I had an excellent experience. Black Pine Web Design was very prompt, responsive, and delivered a top quality website. I would definitely hire them again and recommend to others.
We've worked with Black Pine Web Design on two separate occasions. They are willing to answer all your questions and, throughout the process, felt as though they were sincerely interested in the business model and purpose as opposed to only focusing on the web platform regardless of its use.
Working with Black Pine Web Design was fantastic! They exceeded every expectation and we love our new website!!!
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