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David Pelz is an American golf coach, known for his expertise and published writing on the art of the short game, particularly putting. Pelz's Short Game Bible was a New York Times "national best-seller" in 1999. Eleven of Pelz's professional students have won a total of 21 Major golf championships. Dave Pelz Scoring Game School provides students with world-class golf instruction in 1-day, 2-day, and 3-day formats.
Redesign, Market, and Launch
The primary objective for this project was to provide Pelz Golf with a complete redesign of their current website.
Pelz Golf's major concerns:
- Outdated web technology
- Frequent timeout issues
- Complicated checkout process
- General slowness throughout the site
A modern, easy-to-use site
Content Management System (CMS) Framework: WordPress
Hosting: Cloudways High Frequency Vultr
CDN: Cloudflare & AWS S3 for static content
WordPress Theme: Divi Theme
eCommerce Solution: Woocommerce
Payment Processor: PayPal
Custom Development: Attendee registration and transfer system, multi-currency support, deposits and invoicing
250% increase in sales revenue!
After launching the new website in July of 2020, despite a global pandemic hampering the travel and hospital industry, sales began to climb. In the year and a half since the website re-launch, Pelz Golf received just over $1.9 million in net sales!
We expect this growth to continue through 2022 as the travel and hospitality industry rebounds from pandemic lockdowns.