Our Client
Dave Pelz Golf
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Services Provided
Web Design, Web Development, Digital Marketing
Background
David Pelz is an American golf coach, known for his expertise and published writing on the art of the short game, particularly putting. Pelz's Short Game Bible was a New York Times "national best-seller" in 1999. Eleven of Pelz's professional students have won a total of 21 Major golf championships. Dave Pelz Scoring Game School provides students with world-class golf instruction in 1-day, 2-day, and 3-day formats.
The challenge
Redesign, Market, and Launch
The primary objective for this project was to provide Pelz Golf with a complete redesign of their current website.
Pelz Golf's major concerns:
- Outdated web technology
- Frequent timeout issues
- Complicated checkout process
- General slowness throughout the site
The solution
A modern, easy-to-use site
Content Management System (CMS) Framework: WordPress
Hosting: Cloudways High Frequency Vultr
CDN: Cloudflare & AWS S3 for static content
WordPress Theme: Divi Theme
eCommerce Solution: Woocommerce
Languages: PHP, mySQL, JavaScript
Payment Processor: PayPal
Custom Development: Attendee registration and transfer system, multi-currency support, deposits and invoicing
The results
250% increase in sales revenue!
After launching the new website in July of 2020, despite a global pandemic hampering the travel and hospital industry, sales began to climb. In the year and a half since the website re-launch, Pelz Golf received just over $1.9 million in net sales!
We expect this growth to continue through 2022 as the travel and hospitality industry rebounds from pandemic lockdowns.
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- Digital Marketing
- Website Design
- Website Development
