Our Client
Dave Pelz Golf


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David Pelz is an American golf coach, known for his expertise and published writing on the art of the short game, particularly putting. Pelz's Short Game Bible was a New York Times "national best-seller" in 1999. Eleven of Pelz's professional students have won a total of 21 Major golf championships. Dave Pelz Scoring Game School provides students with world-class golf instruction in 1-day, 2-day, and 3-day formats.


The challenge

Redesign, Market, and Launch

The primary objective for this project was to provide Pelz Golf with a complete redesign of their current website.

Pelz Golf's major concerns:

  • Outdated web technology
  • Frequent timeout issues
  • Complicated checkout process
  • General slowness throughout the site

The solution

A modern, easy-to-use site

Content Management System (CMS) Framework: WordPress

Hosting: Cloudways High Frequency Vultr

CDN: Cloudflare & AWS S3 for static content

WordPress Theme: Divi Theme

eCommerce Solution: Woocommerce

Languages: PHP, mySQL, JavaScript

Payment Processor: PayPal

Custom Development: Attendee registration and transfer system, multi-currency support, deposits and invoicing


The results

250% increase in sales revenue!

After launching the new website in July of 2020, despite a global pandemic hampering the travel and hospital industry, sales began to climb. In the year and a half since the website re-launch, Pelz Golf received just over $1.9 million in net sales!

We expect this growth to continue through 2022 as the travel and hospitality industry rebounds from pandemic lockdowns.


Black Pine Web Design brought a combination of solid web development skills, visual taste, and virtual marketing savvy to our project. The team was completely comfortable working from concepts, as opposed to detailed technical specifications, which was especially important in my case. 
I had an excellent experience. Black Pine Web Design was very prompt, responsive, and delivered a top quality website. I would definitely hire them again and recommend to others.
We've worked with Black Pine Web Design on two separate occasions. They are willing to answer all your questions and, throughout the process, felt as though they were sincerely interested in the business model and purpose as opposed to only focusing on the web platform regardless of its use.
Working with Black Pine Web Design was fantastic! They exceeded every expectation and we love our new website!!!
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